As many of you may already know, Eucalan has now partnered with the iconic Dutch brand Marlies Dekkers with the help of Bill Schmitt, President of DW Schmitt Global Ltd (click here to read more on the Lingerie Journal). Together, we are looking forward to sharing these two complementary products in the North American market: a quality undergarment will last longer when properly cared for, and Eucalan’s gentle, no-rinse formula is the perfect choice for the job. In the case of Marlies Dekkers, many pieces include metal or beaded embellishments which require special care – and as a general rule, luxury lingerie should always be hand washed to extend the life of the piece.
With Valentine’s Day just around the corner, we wanted to share our quick step-by-step guide to caring for luxury undergarments:
- Gently submerge item(s) in a sink filled with tepid water and Eucalan – we recommend our Jasmine, Lavender or Grapefruit scents, all of which are naturally antiseptic.
- Allow item(s) to sit for a few minutes, then gently squeeze the item and allow the water to drain from the sink.
- Lay lingerie on a clean, dry towel and press on it gently to remove as much excess water as possible.
- Lay item(s) on a fresh towel to dry, making sure that the cups are in shape and the straps are straight . If it’s not a heavy piece, it can be hung to dry after pressing out the water.
Next month, Eucalan will exhibiting in Las Vegas at CurveNV@Magic (February 16-18) and in New York at CurveNY (February 21-23), the top lingerie trade show in our industry. For our retailers in attendance, you can click here to book an appointment with us ahead of time. Please note, our CEO Jennifer Edgar will only be attending the Las Vegas show, though we will have representation at CurveNY in the DW Schmitt Global booth.
Be sure to stop by booth #73952 at CurveNV@Magic and #351 at CurveNY to ask about our show special!